Pontera and Prime Capital Investment Advisors Announce Partnership to Allow Financial Advisors to Manage Their Clients’ Escrowed Retirement Accounts

RIA Prime Capital Investment Advisors partners with Pontera to enable advisors to safely and compliantly trade clients’ retained accounts, including 401(k)s, 403(b)s, and more.

Pontera, the fintech company that is building a bridge to better retirement by enabling financial advisors to trade and manage retirement assets in a secure and compliant way, today announced a partnership with Prime Capital Investment Advisors (PCIA). This partnership will allow PCIA’s 120 advisors to securely manage clients’ retirement accounts without assuming custody.

“Holding accounts, including 401(k)s, are the primary means of retirement savings for many Americans,” said Dave Goldman, Chief Commercial Officer of Pontera. “Retirement-conscious individuals are seeking financial advice on these assets at historic levels. Through this partnership, PCIA’s advisors can now securely manage clients’ retirement accounts and provide truly comprehensive wealth management.”

According to a 2021 Schwab 401(k) Study, 61% of plan members believe their financial situation warrants advice on retirement planning. This figure has increased from 50% of participants in 2020. More than a third of these respondents want advice on how to invest a 401(k).

“Advisors have generally been reluctant to manage held assets, due to limited options to do so in a secure and compliant manner,” said Glenn Spencer, CEO of Prime Capital Investment Advisors. “Through our partnership with Pontera, PCIA advisors will now be able to integrate clients’ retirement accounts into a comprehensive wealth management plan.”

About Pontera

Pontera (formerly FeeX) is a Fintech company whose mission is to be the bridge to a better retirement for millions of Americans by enabling financial advisors to manage, exchange and report on their clients’ withheld accounts, including 401(k)s, 403(b)s, HSAs and more. The platform is designed to work with all account types and integrates seamlessly with existing technology to help advisors improve their clients’ financial results. Founded in 2012 as FeeX, Pontera is headquartered in New York. Learn more about Pontera.com.

About Prime Capital Investment Advisors

Prime Capital Investment Advisors offers a client-centric, team approach to full-service financial planning, including fee-based asset management and wealth management through its Prime Capital Wealth Management brand. Through its Qualified Plan Advisors brand, the company also provides pension advisory services, as well as training for plan participants. PCIA currently has 36 locations across the United States, with investment advisor representatives serving clients across the country. Advisory services offered by Prime Capital Investment Advisors, LLC. (“PCIA”), a registered investment adviser. PCIA operating as Qualified Plan Advisors (“QPA”) and Prime Capital Wealth Management (“PCWM”). For more information, visit www.pciawealth.com.

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